WHY - What do you mean!

It's Wednesday morning here in Adelaide, South Aussie and I'm fired up.  Why?  Hmmmmm  you might well ask.  I'm not going to quote the Oxford definition here, rather I will tell you what it means to me and my business.

I will say the bigger the 'why' the better.  Why?  I will explain.  It must now be apparent I have established a business in the travel industry.  My day to day work has me doing several tasks.  My tasks I will blog about tomorrow, except one of my tasks involve the 'why'.  Setting up this business, web page and and various tools to assist me was interesting, then I had to advertise / market my business for which I had great support.  Now I'm near the pointy end of my business, the part where I will see if my advertising has been targeted correctly or near to.

Targeted advertising, I know for a fact that people all over Australia and New Zealand will read my ads.  One day I will advertise in the USA and UK, but nonetheless, the question is 'why' would anyone want to do the following:

• Read my web page
• View the video presentation on there
• Fill out the form to see more detail of what I'm about
• View the testimonials at the bottom of my page

Answer is because they have a 'why'.  Why would you be interested?  Some examples:  Why:

• Because I want to earn some extra money
• Take my family on a luxury vacation
• Buy a beach house somewhere exciting
• Not work for someone else
• Get up in the morning and walk to my office, in my shorts
• Work from home
• To earn 5 figures, no wait, 6 figures
• Live the 'laptop lifestyle'
• Help out my favorite charity

OK, I'm sure you get the meaning here.  Some of those are big why's.  All of them are possible.  By way of a disclaimer of sorts, I need to point out what might be the obvious to some folks.  If you join me and it doesn't matter what your why is, this business takes work.  Income in this business is generated by your efforts and I will say "quality" efforts.  That's where the support network comes in.  In any case, if you get involved, then sit back and do zip, your income will be zip!  I think I have made that clear.

To finish up today, this is a global business, and It's my intention to help people in the US, UK and NZ to do what I am doing.  People that want my help, those people with a 'why'.  Until next time when I talk about my day to day tasks.

TTFN