Sometimes I get the feeling that people who work from home online have no clue what networking is about.
Networking has been around long before the internet and is an integral part of business. Making contacts and connections, meeting people, attending seminars and functions and simply getting out and about was and still is a key to running a successful business. Back in the day, networking actually involved conversing with a real person either face to face or by phone.
These days of course and thanks to the internet, networking has a much broader application. How many social media sight exist? Webinars, hangouts, video, mobiles and VOIP are just some of the methods used to communicate with people or businesses.
Somewhere between the pre-internet era and current day, way too many people forgot how to or do not know how to network. People call themselves 'network marketers' and that's just not true. It's not a lie but so many folks just don't know what it is to network, and by putting 'marketing' after the word network doesn't change that.
Another thing people don't know is 'networking' is crucial to developing a successful online business. Specifically, I am talking about those people who have setup a home office and are trying to make a dollar using the internet. Apart from the fact 95 percent of these people don't know what they're doing, not having a clue about networking just makes reaching their online aspirations so much more difficult. Let me explain what I mean. People decide to make a start building an online business from their home and after a while they figure out it's tough going. Some will quit with few kind words to say about their experience while others persevere.
Those folks that stick around Google ways that can help them create wealth. At this point they discover those shiny objects, dozens of ways to spend their money in the hope that other people and their companies will make them rich. This usually involves subscribing to monthly sites that provide "how to" content. Some people pay yearly membership fees for the same thing. I'm not knocking these methods of creating wealth but they only work for a lucky few. Actually, paying others to create your wealth rarely works, period. An individual needs to create their own wealth but that's another story.
Here's the thing. It does not matter what you do, if you are not networking you are doing it hard. Here's the obvious; the average person who works from home online wants to make money, a lot of money. This money has to come from other people's pockets. These 'other people' decide to give you their money in return for something of value. With me so far! Next question is, does your product have any competition? Are you selling something that can be found anywhere and everywhere?
The majority of people trying to make a dollar online are all using similar methods to do so. At this point I refer you to an earlier post you would be interested in reading. There is a better way, however, let's keep with this most common model. Now we get into the "list". It's a fact that the best way to build success is through a well developed list of followers. Most people do not have a list of people / prospects / buyers that will help them with their wealth creation. WHY? Because they don't know how to network and if you can't network, you can't network market. I hope this makes sense to you!
In my opinion, networking is one of those key foundation blocks everyone needs to build their business on. So, here we have identified a problem that hinders many people's business progress and sadly, they are totally unaware of it. Don't worry, all is not lost. Over the next few posts I will provide insights into the world of networking. I will give you what you need to develop one of those key foundation blocks to build your business on.
In the meantime, you can practice networking by subscribing to my blog :-) Until next time remember, you should not be alone!
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